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Your teams are working hard.
Why does everything feel so slow?

The Decision Stack is the upcoming book by Martin Eriksson that shows leaders how to connect vision, strategy, and execution — so every team makes better decisions, faster.

Coming April 2025

The problem isn’t effort. It’s coherence.

Most organisations have fragments of direction — a vision from one era, a strategy from another, objectives that don’t connect to either. Smart people making smart decisions that somehow cancel each other out.

The Decision Stack is a practical mental model for connecting the dots from vision through to every daily decision. Drawing on three decades as a founder, CPO, investor, and advisor to hundreds of startups and scaleups, Martin shows you how to build the strategic clarity that turns good teams into unstoppable ones.

“Most companies don’t have an execution problem — they lack sufficient shared context to execute quickly. The Decision Stack gives leaders a practical framework for sharing more context from the top.”
Christina Cacioppo — CEO & Founder, Vanta
“Teams don’t fail because they lack talent, they fail because they lack shared context. The Decision Stack is the clearest framework I’ve seen for creating that context — from vision all the way down to the decisions your teams make every day.”
Pari Singh — CEO & Founder, Flow
“Martin’s practical approach to connecting strategy, vision and goals is crucial to an aligned, empowered organization. Must read!”
Jeff Gothelf — co-author of Lean UX
“The Decision Stack makes a clear and compelling case for fewer, better, and — most importantly — well-connected ways of defining vision, strategy, and objectives.”
Matt LeMay — author of Product is Hard

Sign up to be the first to know when The Decision Stack is available — and get early access to bonus content and frameworks from the book.