Generating strategic options is the easy part. The hard part is choosing which option to pursue and then turning that choice into reality.
The success of luxury titans Hermès and LVMH underline that strategy is about making choices - and then executing coherently on those choices.
The first inclination when a technology shift comes along is to tweak your product, but you have to zoom out and question your strategy first.
95% of your team are unaware of or don’t understand your strategy. So what can you do about it? Define, Develop, & Communicate differently.
There is no one right way to do strategy - but there are lots of definitions, frameworks, and tools that can help you craft a successful strategy.
Discussing strategy quickly descends into a “right” way and a “wrong” way to do it but like most things in business and product the reality is more nuanced.
