Stop splitting strategies based on org charts. Learn how to determine when teams should align vs diverge in their strategies.
After watching countless strategies get lost in translation between the C-suite and the teams actually doing the work, I realised something: communicating strategy inside an organisation follows exactly the same rules as Geoffrey Moore's Crossing the Chasm.
Product success is a team sport - here's how to connect your product direction to the activities of your commercial teams & to the big picture of your organisation.
